Why Organic (Free)? Why not Just Use Adwords to Generate Leads.
SEO can seem daunting when you're the decision maker.
For a results driven business owner, someone who has salaries to pay and a company to run, getting to grips with the internet is a mind boggling experience, which is why Google Adwords makes sense. You get a click and you pay for a click. A percentage of those clicks result in a ringing telephone or an email enquiry. These, are tangible results. As a business owner, you can work with those odds. You can turn a ringing telephone or an email enquiry into a paid invoice.
However none of this explains how or why there are websites that appear just underneath Googles Adverts? How did those websites get there. Did they bribe someone? Are their website developers part of some secret internet community that controls the internet? Unfortunately bribery and secret societies are not the answer. If it were then at least we could understand it and do something about it.
The answer is a lot more simple. Those websites provide the answers that your customer is looking for and yours does not.... according to Google.
That might be hard to agree with, or you might feel that that those companies do not deserve to be in the top spots, on the flip side, you could be of the opinion that they belong in the top spots and that you do not.
None of this would be true by the way!
Ranking Organically on Google takes common sense, and investing in the process. i.e You wont rank if you don't try.
Having done this more than once and always with the same principles we can be certain of that.
The way to do it is not a state secret. In all likelihood you have used either one or many of these principles to build your business to where it is today. And the same way you now hold a position of trust within your industry for providing the product or service you deliver so too have we established the knowledge and understanding on how to translate your industries values into a website that your clients prefer.
- A friendly honest approach, we are not interested in hype or trickery.
- Researching our clients and understanding what their customer wants.
- Creating a website that communicates this understanding in a friendly, factual way.
- Doing our due diligence and making sure each page is coded so that Google gets what it needs.
- Building relationships with other websites. (Links)
- Creating email campaigns for your existing customers that foster good will and encourage visits your website.
- Printed advertising that gets your name out there so that more people become aware of your product or service.
The key ingredient is always your website. A well built website will support and benefit from other marketing activities. Gaining rankings whilst bringing acceptance and understanding of your company to your target market.
A cautionary note on advertising and websites is that while advertising will increase enquiries, should distribution cease, a poorly built website tends to drop in rankings.
A well built website on the other hand will rise through the rankings because it provides the answers your clients are looking for. This will occur whether the company advertises externally or not.