As a business owner it's easy to get bogged down in the day to day running of your business. The idea of strategic thinking vs tactical thinking might seem more like something that somebody else does. Somebody with more time, less problems and more money. Don't be fooled. Anyone can think strategically as long as they understand their competitors and their clients, which lets face it you as a business owner already have an excellent idea of.
Strategical vs Tactical Thinking is Simple.
Strategic thinking in business, is as simple as: Action aimed at expansion with the knowledge of how the opposition will react. Knowing what they will do (be it one action or a multiple choice of reactions) and having your next move, based on their possible reaction, planned and ready for implementation. Whilst at the same time continuing your initial action aimed at expansion.
Tactical thinking would be that which is more immediate. EG Sales team meeting targets. Production schedules maintained. # of New Customers.
Tactical thinking is crucial to achieving expansion. In a world where everybody only uses tactical thinking, expansion would not be a problem. Everyone would just be getting on with their own thing. Or would they?
What happens when your competitor considers your business a hump in the road to their own success. When they decide to implement some strategical thinking!
How easy would it be for your opposition to expand and grow bigger than your business? Is it possible for them to get your clients to move across to them? Would your business survive this?
Fool Proof Expansion
There is evidence of the reality of the business world all around, whether you know about it or not. Yet there remains one foolproof way to weather any storm. Flourish and prosper!
How you flourish and prosper is up to you and your abilities. One thing remains true in every case however. You need more clients!
You need more people believing in your product or service and wanting them.
Achieving that requires marketing and advertising. Getting the word out about your product or service. Getting that word out in a great enough volume so that the demand for your product exceeds all other demands.
When a challenge comes along it may require tactical thinking to win the battle.
Strategic thinking is the knowledge of how the opposition will react. Knowing what they will do (be it one action or a multiple choice of reactions) and having your next move, based on their possible reaction, planned and ready for implementation. Whilst at the same time continuing your initial action aimed at expansion.
Don't just win the battle. Think ahead.
When a competitor attacks either overtly or covertly. Handle the emergency, but understand where the weakness that allowed that attack to occur, came from. Remedy it, but understand too what it took for the opposition to make that move. Understand that they stretched their resources in some way in order to effect that attack. Ask yourself if it is possible to maximize your expansion because of their momentary weakness.
Think Big, Think Beyond the Battle.